Environmental Design

EurOptimum Display

Toronto, Canada

Production Layout Designer

2011 - 2015

EurOptimum is an industry leader in the design, fabrication, and installation of innovative interior display solutions. As a lead designer, working with an extensive line of products and systems including LED back-lit and stretch fabric displays, graphic displays, brochure displays, environmental branding, feature walls and way-finding,


During my 4 year tenure I established a firm knowledge within the industry and am more than comfortable working with a wide range of materials and products as well as communicating with clients and vendors to achieve the optimum outcome.

McMaster University Medical Centre : HAMILTON : CANADA

A series of back-lit panels to be installed around a lift shaft in the central area waiting room of this busy hospital. Our brief was to provide a relaxing atmosphere and the image of birch trees was chosen from initial concepts. I was charged with creating and sizing the artwork for print as well as designing the frame and mounting method. This project proved tricky as unique electrical components were sourced and original layouts had to be altered and adjusted to fit int he latter stages of fabrication.

Oaken Financial : TORONTO : CANADA

In partnership with HOK Interior Design and Architects, Europtimum designed and manufactured these back-lit wall display units as well as outfitting the office interior space with wayfinding and display partitions. I was charged with creating the CAD files for manufacture and installation of all feature walls, producing Graphic files for approval and production to be installed on wall displays throughout the space and was also on site to project manage installation.


University of Toronto : TORONTO : CANADA

A Freestanding Wayfinding Directory positioned in the University of Toronto’s historic Koffler Building. The archaic building design with it’s labyrinth of floors and corridors demanded a modern easy to read floor map and amenity legend. Taking inspiration from mall maps and using 3D imagery, a simple design was produced and applied to the stand through interchangeable magnetic blades.


Mark Byrne © 2018

McMaster University Medical Centre