Belfast, Northern Ireland
Design and Marketing Lead
2007 - 2008 / 2010 - 2011
Tradewood is a multi-million dollar company with 25 years’ experience in the timber trade market throughout the U.K. and Ireland. I was hired to develop their non-existent marketing department. This started with a new modern logo and led to creating content for multiple print features and helping build and develop their first website. During my 3 year tenure, I worked to position Tradewood as a competitive company within a cutthroat industry as they expanded their footprint into mainland U.K. and Europe.
Cheetah… the first step to choosing a beautiful floor. Implementation of a new brand of hardwood flooring originally known as ‘Jaguar’ flooring. There were issues with copyright infringement and thus required a brand overhaul. A new name ‘cheetah flooring’ was adopted (flowing with the feline theme), and in line with an exciting new product range and accessories selection we were able to create a whole new brand and enter an elevated position in the market. Whilst previously dealing with wholesale only, this new brand was aimed at both the trade and consumer markets.